Hello Sugar Farmington Station · H1 2026 LP Update · Confidential
Dacia Bredex – Stoddard, LLC · Confidential — For Limited Partners

Farmington Station — H1 2026 Update

Your investment opened this brand-new Utah salon in late January. Six months in: a $5,861.33 run-rate month, a returning-client base built from zero, a 5.0★ reputation, and gross-profit positive every month with net losses narrowing as it scales.

Jan 1 – Jun 30 2026 · Hello Sugar · 164 N West Promontory, Ste 233, Farmington, UT
$25,591.89
Total revenue · H1
Peak $7,000.05 (May)
−$1,635.28
June net income (last month)
55% below Jan's −$3,639.67
480
Appointments
Peak 114 (May)
$53.32
Revenue / appointment
70
Members added
MCR 2.5% → 28.6%
31.6%
Gross margin · H1
Positive every month
5.0★
Rating · 19 reviews
All five stars
−$14,486.66
H1 net income (cumulative)
Best month −$1,260.15 (May)

Financials from the location's internal P&L (Jan–Jun 2026, accrual basis). Operating metrics from Hello Sugar owner analytics (BigQuery), location UT Farmington | Farmington Station 227. MCR = new members ÷ new-client prospects.

To our investor

A note on your investment

Your capital opened Farmington Station in late January, and the first six months have been about proving demand. The book reached a $5,861.33 run-rate month on 480 appointments and 343 clients. The returning base you funded went from zero to 47 repeat visits a month, the location holds a perfect 5.0-star reputation, and the membership engine is turning on — 70 members added, conversion up 2.5% → 28.6%.

May was the strongest month at $7,000.05; June eased to $5,861.33 after we let go a low-performing esthetician and hired a replacement to cover those hours. That transition temporarily reduced capacity, and the new hire is now ramping into the schedule.

On the economics: every month is gross-profit positive — the services pay for themselves. The $14,486.66 H1 loss is launch marketing (42% of revenue) and fixed cost against a still-small base. It narrowed to −$1,260.15 in May, and we expect the location to reach profitability within the next two months as revenue scales against that fixed base.

Austin & Lisa
General Partner
Financials

Monthly Profit & Loss — Farmington Station

Revenue climbed roughly 5× across the half while the location carried full launch-phase marketing and staffing. Esthetician commissions are paid in arrears in uneven batches; here they are allocated across the half in proportion to each month's revenue, so cost of services tracks the sales that generated it. Every month is gross-profit positive — the net loss is overhead and launch marketing, not service economics.

Line itemJanFebMarAprMayJunH1 Total
Services income757.752,557.333,479.542,687.945,433.885,336.4820,252.92
Reciprocity adjustments19.00223.00286.00314.29371.00(336.52)876.77
Tips received384.78680.75649.14690.991,195.17861.374,462.20
Total revenue1,161.533,461.084,414.683,693.227,000.055,861.3325,591.89
Cost of services(859.91)(2,413.04)(3,006.30)(2,551.74)(4,750.47)(3,935.47)(17,516.93)
Gross profit301.621,048.041,408.381,141.482,249.581,925.868,074.96
Admin expenses(561.09)(1,038.83)(399.72)(510.07)(406.49)(414.44)(3,330.64)
Advertising & media(2,109.06)(1,823.02)(1,765.21)(1,694.59)(1,835.24)(1,595.45)(10,822.57)
Fixed costs (rent & software)(1,196.14)(1,160.18)(1,459.75)(1,483.00)(1,193.00)(1,476.25)(7,968.32)
Franchise fees(75.00)(75.00)(75.00)(75.00)(75.00)(75.00)(450.00)
Total operating expenses(3,941.29)(4,097.03)(3,699.68)(3,762.66)(3,509.73)(3,561.14)(22,571.53)
Net operating income(3,639.67)(3,048.99)(2,291.30)(2,621.18)(1,260.15)(1,635.28)(14,496.57)
Other income9.919.91
Net income(3,639.67)(3,039.08)(2,291.30)(2,621.18)(1,260.15)(1,635.28)(14,486.66)
Total revenueJan–Jun 2026
$25,591.89
Cost of services68.4% of revenue
($17,516.93)
Gross profit31.6% margin
$8,074.96
Operating expenses88.2% of revenue
($22,571.53)
Net incomelaunch phase
($14,486.66)
Reading the numbers

Gross-positive every month; the H1 −$14,486.66 loss is marketing ($10,822.57, 42.3% of revenue) and fixed cost — narrowing to −$1,260.15 in May and closing as revenue scales.

Source: location internal Profit & Loss, Jan–Jun 2026, accrual basis (exported Jul 23 2026). Esthetician commissions, paid in arrears in uneven batches, are allocated across the six months in proportion to each month's revenue (a blended 47.8% of revenue); H1 totals are unchanged. Amounts to the cent; parentheses in red denote costs and negative amounts.

Operating metrics

Revenue & demand, month by month

Revenue & margin
Revenue vs. gross profit
Total revenue against gross profit, month by month — gross profit positive every month and scaling with revenue.
Demand
Completed appointments
480 completed appointments across the half, peaking at 114 in May — a brand-new book filling from zero.
On the June dip

May peaked at 114 appointments and $7,000.05; June eased to 87 and $5,861.33 after we let go a low-performing esthetician and hired a replacement to cover those hours. The new esthetician is ramping into the schedule now.

Revenue: internal P&L. Appointments: Hello Sugar owner analytics (BigQuery), completed appointments at UT Farmington | Farmington Station 227.

Client metrics

Client growth & retention

Retention
Returning clients per month
Clients with more than one visit — built from zero in January to a peak of 47 in May. The foundation of durable cash flow.
Membership
New members per month
70 memberships added across H1. Conversion of new-client prospects to members climbed from 2.5% in January to 28.6% in June.
Conversion
Prospect → member conversion (MCR)
Share of new-client prospects who bought a membership, by month — climbing from 2.5% to 28.6%.
Funnel
H1 client funnel
New-client prospects → members → loyalists across the half.
Prospects
341
New members
70
Loyalists
10
343
Unique clients served · H1
47
Peak repeat visits / month
May, from 0 in January
28.6%
Membership conversion (June)
From 2.5% in January

Source: Hello Sugar owner analytics (BigQuery), UT Farmington | Farmington Station 227. Returning = clients with more than one completed visit. Loyalists = clients with four or more completed visits. Prospects = new clients not yet on a membership.

Reputation · Google reviews
5.0★
Average rating
19
Total reviews
100%
Five-star share
Jan 30
First review (2026)

Source: Hello Sugar owner analytics (BigQuery), Google reviews for UT Farmington | Farmington Station 227, through Jul 15 2026. A 5.0 average lowers paid-acquisition cost as organic traffic grows.

Operating highlights · H1 2026
Demand
480 appointments
343 unique clients; monthly volume 45 → 114 (peak May).
Membership
70 members added
Conversion 2.5% → 28.6%; the highest-value client tier.
Reputation
5.0★ 19 reviews
Every review five stars; lowers future acquisition cost.
Outlook · H2 2026
Convert
Prospects → members
341 prospects in pipeline; convert at 28.6% and rising into recurring revenue.
Compound
Returning base
Repeat visits 0 → 47/mo; deepen frequency and loyalty.
Margin
Acquisition cost
Ad spend 42.3% of revenue; falls with scale, carrying gross profit to the bottom line.
Reputation
Review flywheel
Sustain 5.0★ velocity; grow organic traffic, cut cost per booking.

Forward-looking items reflect management's current expectations, not guarantees.

Summary
Gross-profit positive every month; H1 net loss of $14,486.66, narrowing to −$1,260.15 in May.

A $5,861.33 run-rate month; 480 appointments, 343 clients, 70 members, 5.0★ across 19 reviews. June eased on a planned esthetician replacement, now ramping. The loss is launch marketing and fixed cost ahead of a filling book, narrowing toward breakeven — we expect profitability within the next two months.

Risk factors

  • Not yet profitable: every month ran a net loss, narrowing to −$1,260.15 in May; reaching breakeven depends on revenue scaling against a largely fixed cost and marketing base.
  • Young history: Farmington opened in late January 2026 — roughly six months of data, so trends are early and month-to-month figures are lumpy (commission timing).
  • Concentration: results ride on a small, fast-growing client base and a single location's ramp.
Austin & Lisa
General Partner · questions welcome